Ida Olsson
Graphic Designer | Photographer | Outdoor Lifestyle Specialist | Marketing & Social Media Strategist

I have spent over eight years running my own business and collaborating with companies in the outdoor, survival, and wilderness skills industry. My passion lies in capturing and promoting the beauty of nature and the outdoor lifestyle while helping brands in this space thrive through innovative design and strategic marketing.

As a versatile creative professional, I have worked on projects of all sizes, from crafting visually compelling PDFs, e-guides, books, and packaging designs to creating impactful logos, merch designs, newsletters, and more. I bring brands to life not only through design but also by producing high-quality content for digital platforms, including YouTube, Instagram, Facebook and TikTok.

I’ve worked with clients ranging from startups to established companies across Sweden, Norway, Germany, the US, and the UK. In addition to design, I’ve authored a best-selling book on outdoor cooking and have served as an ambassador for notable outdoor brands. My expertise also extends to organizing wilderness courses, showcasing my deep connection to the outdoor community.

Based in Sweden but working internationally, I am dedicated to elevating outdoor brands through exceptional design, authentic storytelling, and smart social media strategies.